The Brief
Create a campaign that promotes Ronssé, the new pink rum labelled by Ron Legendario.
The Challenge
COVID-19 was one of the biggest handicaps for bars and hospitality commerce,
making promoting new drinks impossible.
The mission is to find a way to promote this new brand so that we “jump” with sassiness the COVID-19 issue.
The insights
Cuba is part of the Legendario brand, having the flag as a label tag in all of their bottles, and the country, especially in La Habana, has one peculiarity, the most relevant bars and restaurants are in the houses. So, with COVID-19, we were forced to be at home…Why don't we follow the Cuban style?
We based our idea on this movie, which tells us perfectly about the Paladares and how they worked back in the days of Cuba
The Idea, in a Video Case
This project was awarded at La Lluna Ad Festival in 2021 with gold in the category of New Talents.
