The Brief
Create a campaign that promotes Ronssé, the new pink rum labelled by Ron Legendario.
The Challenge
COVID-19 was one of the biggest handicaps for bars and hospitality commerce,
making promoting new drinks impossible.
The mission is to find a way to promote this new brand so that we “jump” with sassiness the COVID-19 issue.
The insights
Cuba is part of the Legendario brand, having the flag as a label tag in all of their bottles, and the country, especially in La Habana, has one peculiarity, the most relevant bars and restaurants are in the houses. So, with COVID-19, we were forced to be at home…Why don't we follow the Cuban style?
The Idea, in a Video Case